Great day at Auto Trader UK with Tim Lawton and Rebecca Clark discussing the LCV market and digital strategy for David Spear Commercial Vehicles.
This is an important partnership and both teams have invested heavily in research, time, resource and commitment over the last few years. The result is a truly remarkable business success story all based around collaboration and doing things differently to deliver real value and ROI. […]
Education, education, education. It’s a political cliché but it’s so very true in any walk of life. Every day we should be pushing ourselves to learn . Life is about learning, stretching your mind and fulfilling potential. As we begin a new week, we should reflect on what new skills or information we learnt about last week and what are we doing this week? […]
An interesting post from Adweek recently reported that ‘A Hyper-Targeted Audience Is Not Necessarily the Right Audience’, and that marketers need to focus on “people, not proxies”.
The article goes on to explain that while “targeting is a valuable tool for marketers, its lack of context and accuracy annoys consumers to the point where they’re opting out of ads altogether, […]
Whatever the size of your business, blogging is integral to your digital marketing strategy.
In today’s content-driven world, where audiences spend over ten hours a day consuming digital media, you need to provide relevant content for your actual and potential customers.
Blogs are an easy-to-use, extremely effective (CMS content management system) and are one of the best ways for an agent to promote their business, […]
Storytelling has always been mankind’s means of communication ever since cave paintings were the original ‘social media’!
But what do content marketers mean when they talk about storytelling, such as in this recent article from Copyblogger for example? You have probably seen this phrase crop up a lot in recent years. […]
In the world of social networking, LinkedIn is arguably its greatest hidden secret, as despite having been around since 2002, many people still have no idea what LinkedIn is all about and what purpose it serves.
LinkedIn is a social network for professionals. Whether you’re running an SME, […]
Making sense of the business world isn’t easy. You’ll need business advice and guidance from all avenues to succeed and that’s where Laurence Winmill and his blogs come in!
With advice for every budding business person and established company owner, you’ll find all you need to move forward right here. Our business blog draws on Laurence’s experience as a business coach, entrepreneurship mentor, motivational speaker and conference facilitator to ensure you have the support you desire and deserve.
Laurence has already assisted organisations throughout the UK and beyond with his services, including Legrand, National Association of Interior Specialists (now the Finishes and Interiors Sector or FIS), Dunelm, Investors in People, Institute of Sales and Marketing Management (ISMM), Swansea City Football Club, Stoke City Football Club, Procter & Gamble, Marsden Grant International and Kellogg’s.
Laurence’s work as a business consultant and keynote speaker is particularly renowned. He actively helps business owners and organisations to make the right choices to drive growth and build strategy for sustained success. Laurence also travels extensively as a keynote speaker, talking about his experiences as a business leader and entrepreneur.
